Tour de Ford in Association with Team Sky at Gates of Stevenage FordStore
Monday 21st August 2017
Last week, on a warm and sunny Sunday morning, cyclists from the local area had a taste of the pro-cycling experience at a Tour de Ford led ride, in association with Team Sky, at Gates of Stevenage FordStore.
The free group cycle ride took place on Sunday 13th August and saw seventy riders, including club riders, local cyclists, and Gates’ customers and staff, take to the roads on 30 and 50 mile routes. The routes took them east of Stevenage towards Buntingford, with the 50 mile riders then heading north to Royston and back though the countryside to Gates of Stevenage.
With Ford being Team Sky’s exclusive supplier of cars and vans, riders were accompanied by Team Sky-liveried vehicles including the new Ford Edge, Transit Custom and Ford Mondeo Vignale. A similar vehicle to that used to support 2016 Tour de France-winning team, including three-time champion Chris Froome.
On return to the dealership, participants were presented with Team Sky branded goody bags and a Tour de Ford medal.
Stuart Overs, Director, Gates of Stevenage FordStore said “We were thrilled with the number of riders that took part in today’s event and it has been a terrific way for cyclists to get a taste of the Team Sky pro-cycling experience. The feedback from participants has been fantastic and we look forward to hosting further Tour de Ford events in the future”.
The Tour de Ford celebrates Ford’s partnership with Team Sky. The partnership agreement affords Team Sky access to a range of Ford vehicles to provide specific support for all key areas of the Team Sky racing and non-racing programme.
Liveried in the distinctive blue and black Team Sky colours, the most visible cars in the peloton are the Ford Mondeo estates used by the team’s sports directors and team mechanics. These are joined by a range of other Ford vehicles with in-car technologies suited for any race and any environment.