“We believe voice is the future, and this is particularly true in cars.” Steve Rabuchin, Vice President, Amazon Alexa.
Ford and Amazon have joined forces, enabling the latter to provide the former’s vehicles with its intelligent personal assistant technology. Known as Alexa, this delivers music and audiobook playback, traffic and weather information, the ability to order products from Amazon and much more – and can be operated using voice control.
If you have SYNC 3 installed in your Ford vehicle, it will be able to interact with Alexa, allowing you to take advantage of a wide range of services and functionality. For example, you will be able to unlock and lock your car, and start its engine remotely.
Operating Alexa is easy: simply tap its voice recognition button and say, “Alexa” – then tell it to do something or ask it a question.
Other features include the option to enquire about a particular destination, such as the location of the nearest supermarket. Alexa will respond by providing SYNC 3’s navigation system with the relevant address.
Ford’s Executive Director of Connected Vehicle and Services, Don Butler spoke recently about the collaboration. He commented, “Ford and Amazon are aligned around a vision that your voice should be the primary way to interface with your favourite devices and services.”
He added, “Customers will be able to start their vehicles from home, and manage smart home features while on the road – making life easier.”
Amazon’s Rabuchin concurred, “We’re excited to work with Ford to enhance the driver experience both inside and outside the vehicle.” He continued, “We can’t wait for Ford customers to try this out.”
Owners of Focus Electric, Fusion Energi and C-MAX Energi vehicles will be among the first to use Alexa’s home-to-car capabilities, in conjunction with MyFord.
For more information about Amazon Alexa and which Ford cars are compatible, please get in touch with us at our Stevenage, Epping, Harlow, Stortford, Hertford or St Albans dealerships.