PECR Marketing Communications Statement

Frank G Gates Ltd Last updated: 25.9.26

This statement explains how we send marketing communications and how we comply with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

1. How we send marketing communications

We may send marketing communications by:

• Email
• SMS/text message
• Telephone
• Post

Marketing may include:

• Offers on vehicles or servicing
• Updates from the manufacturers we represent
• Events, promotions, and dealership news

2. Lawful basis for marketing

We use two lawful bases:

A. Consent (email and SMS)

We will send marketing by email or SMS only if you have given us explicit consent, unless the soft opt‑in applies (see below).

You can withdraw consent at any time.

B. Soft opt‑in (email and SMS)

We may send marketing emails or SMS messages without consent if:

1. You purchased a product or service from us, and
2. The marketing relates to similar products or services, and
3. We gave you a clear opportunity to opt out at the time we collected your details.

This is permitted under PECR.

C. Legitimate interests (telephone and post)

We may send marketing by telephone (non‑automated) or post based on our legitimate interests.

You can object at any time.

3. When we will not send marketing

We will not send marketing:

• if you have opted out
• if you have withdrawn consent
• if you have not purchased from us and have not given consent
• if the marketing is unrelated to your previous purchase (soft opt‑in does not apply)

4. Sharing your data for marketing

We will only share your data with third parties for marketing if:

• you have given explicit consent, and
• the third party is named at the point of consent

We do not sell marketing data.

5. How to change your marketing preferences

You can:

• unsubscribe using the link in any email
• reply STOP to any SMS
• email us at data@gates.co.uk
• call your local Gates dealership
• click on update marketing preferences on the footer of our website.

You can choose:

• specific channels (email only, SMS only, etc.)
• no marketing at all (please note that we will continue to send both MOT and service reminders unless you advise us to the contrary, as these are not considered marketing material, but rather advisory communications.

6. Profiling

We may use limited profiling to tailor marketing, such as:

• vehicle ownership
• workshop visits

We do not use automated decision‑making for marketing.

7. Your rights

You have the right to:

• withdraw consent
• object to marketing
• object to profiling
• request access to your data
• request deletion of marketing data

Contact: data@gates.co.uk

You can also view our Privacy Policy here.