Cookies Policy for www.gates.co.uk

This Cookie Policy explains how Frank G Gates Ltd (“we”, “us”, “our”) uses cookies and similar technologies on www.gates.co.uk. It also explains how you can control these technologies.

We use cookies and tracking technologies to operate our website, understand how visitors use it, improve performance, and—only with your permission—deliver analytics and advertising. We will only place non‑essential cookies on your device after you have given us your explicit consent.

1. What are cookies and similar technologies?

Cookies are small text files stored on your device when you visit a website. We also use:

  • Local storage (used by Keyloop and AWS for vehicle recommendations)
  • Device fingerprinting (FingerprintJS anti‑spam technology)
  • Tracking pixels (Mailchimp, Google, Meta, OEMs)
  • Session identifiers (e.g., PHPSessID)

Under PECR, all of these are treated as “cookies”.

2. Types of cookies we use

We categorise cookies into four groups:

A. Essential Strictly Necessary Cookies (no consent required)

These cookies are essential for the website to function. They enable core features such as security, form submissions, and page navigation.

We use strictly necessary cookies to:

  • maintain secure sessions
  • enable enquiry forms
  • support live chat functionality
  • protect the site from spam and abuse
  • remember your cookie consent choices
  • fraud prevention

Examples:

  • PHPSessID (Keyloop)
  • __stripe_sid (Stripe)

These cookies do not store personal information beyond what is necessary for security and functionality.

B. Analytic Performance Cookies (consent required)

These cookies help us understand how visitors use our website so we can improve it. They collect aggregated, non‑essential analytics data.

We use performance cookies to:

  • measure website usage
  • identify popular pages
  • diagnose performance issues
  • improve site speed and layout

Examples:

  • ^__utma$ Google
  • ^_sp_id* ATG

These cookies are not essential and will only run if you give consent.

C. Personalisation Functionality Cookies (consent required)

These cookies allow the website to remember your preferences and provide enhanced features.

We use functionality cookies to:

  • remember your previous vehicle searches
  • store local browsing preferences
  • support proactive live chat
  • maintain login preferences (if applicable)

Examples:

  • Keyloop local storage for vehicle search history
  • Visitor Chat cookies
  • ^ovs_criteria_* (Keyloop)

These cookies improve your experience but are not essential.

D. Advertising & Targeting Cookies (consent required)

These cookies track your browsing behaviour to deliver relevant advertising and measure campaign effectiveness.

We use targeting cookies to:

  • deliver personalised adverts
  • measure advertising performance
  • integrate with social media platforms
  • support OEM marketing campaigns (Ford, Peugeot, BYD, etc.)

Examples:

  • Meta (Facebook) pixels
  • Google Ads remarketing tags
  • Twitter/X cookies
  • OEM marketing pixels (where applicable)

These cookies are disabled by default unless you opt in.

3. Device fingerprinting (consent required)

Our anti‑spam provider, FingerprintJS, uses device fingerprinting to detect fraudulent or automated form submissions.

It collects:

  • device type
  • operating system
  • browser configuration
  • IP address
  • approximate location

Because this technology is used for fraud prevention, it is strictly necessary only when used to protect form submissions. However, any use beyond fraud prevention requires consent.

We only use FingerprintJS for anti‑spam purposes.

4. Local storage (consent required)

Keyloop stores your previous vehicle searches in your browser’s local storage to:

  • help you repeat previous searches
  • provide recommended vehicles
  • improve your browsing experience

This is treated as a cookie under PECR and requires consent.

5. Your cookie choices

When you visit our website, you will see a cookie icon on the bottom left hand side of your screen that allows you to:

  • Accept all cookies
  • Reject all non‑essential cookies
  • Choose individual categories
  • Review and change your choices at any time

We will not place upon your device non‑essential cookies until you have given us explicit consent.

You can change your cookie settings at any time by clicking on the cookie icon.

6. Withdrawing consent

You can withdraw consent at any time by:

  • using the cookie settings tool
  • clearing cookies in your browser
  • adjusting browser privacy settings

Withdrawal does not affect the lawfulness of cookies placed before withdrawal.

7. Third‑party cookies

Some cookies are set by third parties. These providers may process your data as independent controllers.

Examples include:

  • Google
  • Meta (Facebook)
  • Twitter/X
  • Criteo
  • AddThis / ShareThis
  • Mailchimp
  • Stripe
  • Codeweavers
  • Visitor Chat
  • FingerprintJS
  • AWS
  • OEMs (Ford, Peugeot, BYD, etc.)

We recommend reviewing their privacy policies for more information.

8. Cookie retention periods

Each cookie has its own expiry period (Expiration). Our cookie settings tool provides:

  • cookie name
  • provider
  • purpose
  • expiry
  • type (first‑party or third‑party)

9. More information

  • For more details about how we process personal data, please see our Privacy Policy.
  • If you have any questions, contact our Data Protection Team at: data@gates.co.uk