FordStore in St. Albans & Stevenage, Hertfordshire, and Harlow, Essex

Visit Gates Ford Today

It is our pleasure to introduce our brand new flagship FordStores to the people of St. Albans, Stevenage and Harlow. Gates Ford is one of a select number of Ford dealerships across Europe to be appointed a FordStore location, which offers the most in-depth, immersive and technologically advanced automotive showroom experience.

What is a FordStore?

FordStore provides a brand new environment for customers to discover more about the Ford range of products and services. Divided into a series of easy-to-navigate zones, FordStore transforms the retail journey into a compelling brand experience. It delivers an interactive customer experience using intelligent digital solutions to showcase technologies and product attributes in an interacting, engaging way.

The FordStore Experience

The FordStore experience marks a new horizon for automotive retail providing an extended experience that's innovative, personalised and intuitive. Our new FordStore in Stevenage has been completely refurbished and re-fitted to give a brand new environment for our customers to discover more about our Ford range of products and services. The new Ford vehicle range is available to view and test drive as you would expect, grouped within relevant “family" displays to make it easier to oversee and compare models, and new product areas have also been introduced as part of the FordStore experience. Two new headline vehicle displays have been implemented within the showroom complete with a spotlight-style halo light and flooring. These have been designed to showcase particular vehicles within the FordStore line-up including ST models and exclusive to FordStores, the forthcoming Mustang, Focus RS and Ford Edge SUV ranges.

Ford Vignale

Providing the very highest levels of quality and craftsmanship, the exclusive new Vignale brand is only available through FordStores. A brand new Vignale lounge, a premium area that embodies exclusivity, has been introduced where customers can experience the new Vignale brand and personalised service at their leisure. The Ford Vignale brings together award-winning design with a unique-ownership experience and will be available on selected models including the new Mondeo, S-MAX and Galaxy.

Choose from the links below to learn more about FordStore or contact Gates Ford today.

Discover Ford like never before in our state of the art FordStore, divided into easy-to-navigate zones.
The only place to get the new Ford Mustang and other performance vehicles like the Ford Focus RS.
The new ultimate luxury range of Ford vehicles are available as Ford Vignale. Learn more about what Vignale is.
Computers, Tablets and big screens are all available to customers to research and learn about Ford products and services.
Visit our FordStores in St. Albans & Stevenage, Hertfordshire, and Harlow, Essex to understand more about what is on offer.